EDM Management

At KAJ & Co Consultancy, we offer comprehensive EDM (Email Direct Marketing) Management services designed to help businesses connect with their audience in a personalised and impactful way. Our team creates targeted email campaigns that not only promote your products or services but also foster long-term customer relationships.

From crafting compelling email content to designing eye-catching templates, we ensure that every campaign is tailored to your brand and resonates with your subscribers. We focus on driving engagement and conversions, using personalised messaging, audience segmentation, and performance tracking to optimise each campaign’s success.

Whether you're looking to nurture leads, retain customers, or launch promotions, our EDM management services provide an effective solution for growing your business through email marketing.

What We
Offer

Email Campaign Strategy

We develop tailored email marketing strategies that align with your business goals. Our campaigns focus on targeting the right audience, creating compelling messaging, and optimising timing for maximum engagement and conversion rates.

Audience Segmentation

Increase open rates and engagement with our audience segmentation services. We categorise your subscriber lists based on demographics, behavior, and preferences, ensuring each email is relevant and personalised to specific groups.

A/B Testing

Optimise the performance of your email campaigns with A/B testing. We test different subject lines, content, layouts, and CTAs to determine what resonates best with your audience and delivers the highest results.

Performance Analytics and Reporting

Track and measure the success of your campaigns with detailed analytics. We provide insights into open rates, click-through rates, conversions, and other key metrics to continually refine your email marketing strategy.

EDM Consultation and Training

Empower your team with the knowledge and tools to manage your own EDM campaigns. We offer training and consultation on best practices, tools, and techniques to help you create and manage successful email marketing efforts.

Email Design and Template Creation

Our design team creates visually appealing, responsive email templates that look great on any device. We ensure each email reflects your brand and captures your audience’s attention with professional, user-friendly designs.

Content Creation and Copywriting

Our expert copywriters craft clear, persuasive email content that engages your audience. Whether you’re promoting a product, sharing news, or nurturing leads, we create copy that drives action and conversions.

Automated Email Workflows

Save time and improve efficiency with automated email workflows. We set up automated email sequences for welcome emails, cart abandonment, follow-ups, and more, ensuring timely and relevant communication with your subscribers.

List Management and Growth

Keep your email lists healthy and growing with our list management services. We help you manage subscribers, clean your lists, and implement strategies to attract new leads and expand your audience.